LinkUp case study

Hubstaff Gives Anequim’s Remote Team Of 1000 A Competitive Edge

Staffing and Recruitment
Employees using Hubstaff
1000 (Everyone)
Users since January 2020

Key outcomes

  • 5% increase in productivity from automating PTO

  • Hubstaff saves a headcount of 10

  • Wins business and improves our bottom line

  • 0 downtime

  • Streamlines all payroll and HR processes

Husband and wife Jeremy and Gwenn Aspen lead Anequim. Apart from the two founders, all 1000 team members work remotely. 

Anequim has a range of services that help property managers and entrepreneurs grow and scale their businesses with remote professionals.

Anequim’s mission and motto

We want to be the best choice for our employees to live their best life. We try to ensure that everything we do becomes more useful to help improve their lives.

Jeremy Aspen / CFO of Anequim

Anequim was ranked #612 on the Inc. 5000 Annual List in 2022. After seven years in business, they still have their first-ever employee working with them, which says something about a company with 1000 employees. 

Let’s take a look at the challenges that led them to Hubstaff.


Find a better time tracking alternative with a commitment to strong customer service and an expanding feature set.

Anequim’s criteria for a time tracking alternative:
  • Must have a product development roadmap

  • Reliable service

  • Great customer service 

  • Automation

One of my takeaways during research was that you were constantly developing features. This a big requirement for any software partner that we work with. 

Customer service is another big one. From where we came, I couldn't get anything done regarding customer service. There was an existential issue operationally. They would shut me down, and I couldn't work with anybody.

Jeremy Aspen / CFO of Anequim

Committed to continuous development

Curious about what features we’ll roll out next? Check out our product roadmap.

Explore upcoming features


A product that values its customers and prioritizes continuous development, offers good value, and has a fantastic customer service team.

We did about a week's worth of research. Hubstaff was on that list. Because the customer service looked like it was an important part of the business (it turned out to be true), and you have a continuous development mindset, the price was fair, and you were not venture-backed.

Jeremy Aspen / CFO of Anequim

Which Hubstaff features does Anequim utilize?

  • Time tracking: All remote professionals track their hours every workday. The business can see the hours tracked in real time.

  • Timesheet approvals: Hubstaff automatically converts time tracking data into time sheets. At the close of each pay period, Anequim knows timesheets are correct and can run payroll and invoicing without headaches.

  • PTO and vacations: Automated time off and vacations save HR half a day each pay cycle (biweekly) and enhance the remote team experience.

  • Activity levels: Helps to spot inconsistencies and changes in productivity.

  • API: API gives Anequim the data they need to automate their business processes.

“A huge value for us is that the remote professional and their assignment can see hours in real-time. We immediately know at the close of the period that they're right. We can proceed with payroll and invoicing at the same time.”

Hubstaff helps maintain reputation, professionalism, and productivity for clients of Anequim.

Stable platform with no downtime 

“It's a stable platform. I don't remember a time when Hubstaff was broken. That’s important when you're doing payroll, and when your invoicing depends on payroll, there's some serious exposure.”

User-friendly and professional

“Hubstaff has a user-friendly and stable environment which translates into appearing and being professional. When I work with a vendor or client, I don’t want to have to think about them. There are no complications, or buggy-stuff like that. It just lends itself nicely to the professional environment our clients, and we want to enjoy. That's what I think makes Hubstaff very professional.”

Hubstaff enhances the remote/hybrid team experience and eases remote/hybrid team management

One location to track time

“You can start, stop, take breaks, and track PTO and vacation days. These features create our remote team experience. They are modifications and enhance the remote team experience because they are standardized. They're things that I can use not just in one instance but 1000 instances in real-time, all the time. 

That's where Hubstaff makes the remote experience superior. Especially in this modern day and age, you must provide infrastructure, so your remote/hybrid team can do these things without bothering them or tracking stuff on a spreadsheet. It's in the background. It works automatically.”

Jeremy Aspen / CFO of Anequim


Without Hubstaff, we would have to get six more people in payroll and ten more people in client services or client management and remote professional services.

Jeremy Aspen / CFO of Anequim

Hubstaff helps create a positive remote team experience that is scalable.

“We operate from Hubstaff, designed for remote activity. If we didn’t use Hubstaff, we’d probably have to get six more people in payroll and ten more in client services. You have a 0% chance to scale into anything interesting if your payroll depends on self-reporting. 

We had 200 employees when we switched to Hubstaff two years ago, and now we're at 1000. So that's substantial growth. We might not even be able to do business if we didn’t have a tool like this.”

The API makes it easy to export data.

"Being able to export the information through an API and use it however I want is imperative."

Automation streamlines payroll and admin processes.

"Anything related to payroll is automated. Technology should be designed to have fewer people working for you, but those people bring more, so you can pay each employee more and have fewer robotic kind of work. Right. The streamlining part is what allows you to achieve that. Use software that automates your world."

No more bad paychecks; pay your staff accurately and increase retention.

“The effect of not having something automated that's important as HR would be catastrophic. For example, bad paychecks damage a company's reputation with its employees. You don't get forgiven for that. You don't get many opportunities to explain yourself if you're not paying somebody what they know they deserve. It could also lose you 10% of your clients.”

Hubstaff improves our bottom line.

“One, your payroll expenses, or rather overhead expenses will be substantially higher. Revenue tracks with both the quality of operations and customer service support so you will have downward pressure on revenue because you're not as good as you could be and can’t keep up which causes ‘production line’ problems. The bigger risk is that if you have a company that is so manual, you don't bring anything to the table like your processes and procedures are not something that helps you stand above the competition, then your multiplier for the valuation of your company.”

5% increase in productivity from automating PTO.

Less time spent correcting Payroll errors

“It's the time, and it's also the lack of problems. It saved one person maybe a quarter of their time during payroll weeks every other week. That is a 5% increase in productivity with the PTO feature.”

Jeremy Aspen / CFO of Anequim

The future with Hubstaff

I'm never going to be happy until the next iteration of features are rolled out, and then the second that's done, onto the next. I do appreciate the customer service part and that there are things that are continuously in development. You even publish it somewhere, you click on it, and you can see what features are kind of underway.

Jeremy Aspen / CFO of Anequim

What is coming up in the next 12 months for Anequim?

“We have a PEO (professional employers organization) product coming out. We would hire employees in Mexico and assign them to other companies. We have the benefits, the time tracking, and all the advantages of being a larger company that we kind of partition out share with our clients.

This PEO project is about accepting that other companies hire employees in other countries, but they need the scale to enhance benefits. What we're doing is embracing that reality. We have a client right now, an onboarded client that has 90 of their employees. They're plugging in using our infrastructure and then sharing the value of scale.”

Jeremy Aspen / CFO of Anequim

Show Leadership Where You Can Win

Grab a copy of Anequim's story to share where your team can see productivity gains with Hubstaff.


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