The rise of the four-day workweek
One trend in working hours that's gaining popularity is the four-day workweek. Jacinda Ardern, the prime minister of New Zealand, is one of the leading voices for this work style. She believes that a four-day workweek would give New Zealanders a better work/life balance and benefit the economy.
New Zealand's economy is largely dependent on tourism, which came to a halt during the COVID-19 pandemic. By switching the country's workforce to a four-day workweek, Ardern hopes that more people will use that extra day off for leisure activities. That would, in turn, pump more money back into the country's economy.
"...If you're an employer and in a position to do so, think about whether or not a four-day workweek is something that would work for your workplace because it certainly would help tourism all around the country." - Jacinda Ardern, Prime Minister of New Zealand
Iceland tried a four-day workweek in two large trials between 2015-2019. They found that the four-day workweek improved worker well-being and productivity at the end of four years. These positive outcomes were true across various industries, including hospitals, offices, and schools.
A few big companies are also trying the four-day workweek. Microsoft Japan tried it with employees in 2019 and reported an incredible 40% jump in productivity. Kickstarter tried the same and announced they would permanently move into a four-day work model in 2022.
A study of 2,896 employees across 141 companies in six countries found that 90% adopted a permanent four-day workweek after the trial.
With multiple success stories and international support, we could see more companies adopting the four-day workweek policy in the future.
Freelance, part-time, contract, and gig work
Modern work culture embraces freedom over a paycheck. Especially in the post-pandemic era, people consider remote work with flexibility. Today, freelancers, contractors, gig workers, and part-time professionals make up a growing share of the global talent pool, shaping a more flexible, outcome-driven, and distributed work economy.
According to data, over 36% of U.S. workers are part of the freelance economy, with projections suggesting this will rise to over 50% by 2027. Agencies managing contractors and freelancers often rely on time tracking tools like Hubstaff to account for this massive shift.
With tools like this, companies can collaborate with talent across time zones, skill sets, and work models while ensuring accountability and efficiency. Time tracking software like Hubstaff helps manage this evolution—offering:
Task and project time tracking
Accurate payroll processing
Productivity monitoring
App and URL usage insights
Focus time measurement
Identification of unproductive sessions
![Hubstaff dashboard showing time off requests list with member names, policies, dates, hours, and request statuses.]()
The flexibility of time tracking tools leads to streamlined remote and hybrid operations, reduced overhead costs, and the ability to scale faster by tapping into global, on-demand talent.
Whether it's a startup building a remote dev team, a creative agency hiring part-time specialists, or enterprise firms using contractors for seasonal demand, the shift toward non-traditional work is accelerating.