Focus is the new KPI (and meetings are eating it alive)

In today’s always-on work environment, productivity doesn’t suffer from a lack of effort—it suffers from a lack of focus. New data from Hubstaff shows that deep focus time makes up just 39% of the average workday, with meetings and tool overload fragmenting attention at every turn. Even more striking, nearly a third of meetings happen outside traditional working hours, signaling a shift in how (and when) work gets done.

In this webinar, Hubstaff CEO Jared Brown and Deel Chief of Staff Noa Torok Arlosoroff break down what it actually means to treat focus as a KPI—from setting company-wide norms that protect deep work to reducing “toggle tax” from bloated tech stacks and building AI workflows that genuinely save time. The takeaway is clear: teams don’t need more hours—they need better systems to protect the ones they have.